ADG Architecture Design Graphics

The Jabulani Coffee Origin Story

ADG are proud to be supporting Jabulani Coffee by providing architectural services to develop the design for a new community hub on a coffee plantation in Rwanda. The new purpose-built community hub will include a children’s nursery and a much-needed I.T. centre.


The nursery will provide a safe environment where the children of the plantation employees can learn and interact with their peers. It will also give the women who pick the coffee beans the knowledge that, whilst they are out working on the plantation, their children are being well looked after and gaining the foundations to a good education. Most of the pickers are women, so this facility will make a huge difference to their lives and their children’s futures. The I.T. centre will offer the team excellent connections to the full distribution chain so that every bean picked gets to where it needs to go on-time.


Jabo Butera Jabulani Coffee Rwanda Plymouth


Jabulani Coffee is on a mission to connect the UK and Rwanda through great tasting organic coffee and education. Jabulani Coffee, founded by husband-and-wife duo Jabo Butera and Liliane Uwimana, felt a need to raise awareness of the impact and consequences surrounding the Rwandan genocide since 1994. By bringing people together through coffee sustainably supports local communities worldwide, in their Motherland Rwanda and now their Homeland in Plymouth Devon.


Following the genocide, the Twongerekawa Coko cooperative proudly champions regenerative farming using organic and environmentally sustainable practices. Alongside their almost entirely female workforce, the project connects ambassadors from the UK and Rwanda to exchange knowledge and leadership to help support and secure the future of agriculture in Rwanda.


Every Jabulani Coffee sale proudly contributes to this women’s cooperative and the survival of people and the planet. The profits from Jabulani directly contribute to building important day-care and educational facilities for these children and hopefully future farmers.


Each sale also supports Owens local Devonshire business, the roaster and partner of the coffee, enabling them to buy more beans directly and ethically from the source. Equally, the Diversity Business Incubator in Plymouth gains important revenue to continue supporting local refugees and developing young ethnic minority entrepreneurs.


Jabo Butera Jabulani Coffee Rwanda Plymouth


Alongside making an incredible impact across the globe, Jabulani Coffee won Gold at the 2022 Devon Food & Drink Awards this October, helping build a loyal customer base of coffee lovers across the local community.


Jabulani Coffee offers an affordable alternative to people that no longer want to spend their hard-earned money on meaningless food, drink and material items. Customers know that their one small spend on a cup of Jabulani Coffee is going beyond the bean, and supporting communities both locally and on a global scale – all whilst being rewarded with the taste and experience of an award winning specialty coffee.


Jabo Butera Jabulani Coffee Rwanda Plymouth




Links to partners:
Tom Carder Media:
Brand Biscuit Studio:
Owens Coffee:
Diversity Business Incubator:

Chris joined the ADG team in 2004 after finishing his degree in Graphic Design at the University of Gloucestershire specialising in branding, design for print and web design. Chris’ particular interest is around how colour and typography can affect the appearance of graphic design.