Branding:
Fuel Accountancy Services
Fuel Accountancy Services
Fuel commissioned ADG Graphics to create a new brand identity, design code covering the full breakdown of the brand identity, signage for their new office, and a new CMS website.
The brief was simple, the client wanted to stand out from a traditional accountancy firm, and wanted a fresh, innovative feel to their identity.
Client: Fuel Accountancy Services
Service: Brand Identity, Design Code, Signage & Website
Sector: Commercial Accountancy
Fuel Accountancy Services is a Plymouth based accountancy firm and their ethos is that it is time the accountancy profession caught up to the modern way of thinking and doing business. Rather than what accountancy has always been about, Fuel was founded based on what it should be about and what it needs to be about in the modern economic era.
ADG Graphics were brought in to turn that ethos into a new brand identity and feed that across all their marketing platforms.
ADG collaborated with the client to really understand their objectives for their new CMS website, and what it had to do in order for visitors to understand their services and want to get in touch to commission their services.
Fuel had several main goals for the new website: 1) It needed to reinforce with visitors what services Fuel can offer; 2) Have a clear call to action for getting in touch; 3) Include a selection of client testimonials, and; 4) That Fuel could make changes to the website once it had been handed over.
Our goal is to make it as easy as possible for visitors to find the information they need. A maximum of two clicks were required in this case, and in some cases only one. This allows visitors to easily navigate around the website and find the information required.
We then helped Fuel implement their branding throughout their new office by adding the icon element to the front face of their reception desk and the back wall of the reception area. The reception space needed to stay white due to landlord restrictions, so by adding their logo and colours, it gave this space the injection of colour it required.
As part of this process, ADG commissioned a local photographer to take team photos and headshots, which were then used on their website and social media platforms. The brief was that the team had to come across as a relaxed approachable but professional team of accountants and support staff which would appeal to a wider business audience.
“This is an excellent company! I personally enjoyed the energy and professional approach the whole team gave us whilst creating our new brand and website.”
Simon Richards
Director, Fuel Accountancy Services
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